• Own the regional field marketing strategy in close partnership with sales leadership, translating territory goals into integrated marketing plans that drive qualified pipeline and accelerate deals • Act as the strategic marketing voice in regional QBRs, pipeline reviews, and account planning sessions, contributing meaningfully to territory planning and investment decisions • Design and execute a portfolio of regional programs, from flagship conferences and executive roundtables to intimate VIP dinners, partner activations, and account-based plays • Build repeatable program frameworks and scalable playbooks that the broader field marketing team can leverage • Manage a significant regional marketing budget with full accountability for ROI, knowing how to prioritize spend and double down on what's working • Track, analyze, and report on program performance, pipeline influence, and marketing-sourced revenue in Salesforce; bring insights that shape future investment decisions • Partner with Demand Gen, Content, and Product Marketing to bring integrated campaigns to life in the field • Rally stakeholders, align priorities, and drive execution across a matrixed organization • Identify gaps and opportunities in the field marketing engine and proactively drive improvements to processes, tooling, and best practices • Help mentor and develop junior members of the field marketing team, sharing playbooks and raising the overall craft