• Own pipeline generation targets and marketing-sourced revenue contribution. This is the number that matters. • Run the biweekly sprint cadence — kickoffs, retros, Asana Kanban, outcome-based tickets. You hold the team to pipeline outcomes, not effort metrics. • Ship campaigns that generate meetings. Not impressions. Not clicks. Meetings with CEOs, CMOs, and VPs at credit unions, utilities, and banks. • Collaborate daily with Sales on pipeline attribution, deal support, and champion activation. The silo between marketing and sales is already dead here. Your job is to keep it dead. • Own the content engine that powers these campaigns — maintain the editorial calendar and ensure content is shipped consistently to support pipeline generation. • Own the events and conference strategy across trade shows, industry conferences, webinars, and podcasts. • Research and evaluate trade shows; develop plans that align with existing demand gen initiatives and company goals. • Define how we show up at each event — sponsorship level, booth presence, hosted dinners, branded experiences, swag, and staffing strategy. • Establish objectives, messaging, collateral needs, and success metrics for every event. • Leverage strategic partnerships to expand reach. Track ROI and pipeline contribution. • Run the press and media relationships — industry publications, journalists, podcast hosts. • Own the launch calendar for data products (CU Wrapped, Scorecard refreshes, new indices). Each launch is a press moment and a pipeline moment simultaneously. • Manage and develop three direct reports — two GTMEs and a digital marketing and social media lead. Coach, unblock, hold the bar. • Establish documentation and repeatable processes as the team scales. • Build and maintain dashboards that communicate pipeline impact to leadership and the board. • Develop and manage the marketing budget aligned to revenue goals.