USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses.
VP of Product, Platform
Location
United States
Posted
5 days ago
Salary
$250K - $275K / year
Seniority
Mid Level
No structured requirement data.
Job Description
|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com
LocaliQ is seeking a Vice President of Product, Platform to own the vision, strategy, and execution of the internal ad tech platforms that power our digital advertising ecosystem. This role is accountable for building scalable, production‑grade advertising platforms that leverage internal data, AI, and automation to enable advanced targeting, optimization, and measurement across search, social, and emerging channels.
This leader owns the platform roadmap—the core systems, data foundations, workflows, and tooling that enable the creation and activation of complex, data‑driven advertising audiences. These platforms are relied upon by product portfolio teams, sales, and client success to plan, execute, and optimize advertising at scale. Success in this role requires deep ad tech domain expertise, strong technical product leadership, close partnership with Engineering, and a pragmatic approach to applying AI to real advertising, data, and optimization problems.
The ideal candidate has direct experience building and scaling internal ad tech platforms in data‑intensive environments, including systems for audience segmentation, targeting, attribution, and optimization. They bring technical credibility, understand how to responsibly activate first‑party and internal data for advertising use cases, and know how to drive leverage across a multi‑product advertising organization—ideally within digital advertising, ad tech, or closely adjacent ecosystems.
Key Responsibilities
Platform Product Ownership
- Own the end-to-end platform product vision and roadmap for LocaliQ’s internal ad tech platform
- Build shared capabilities that support multiple product lines and operational teams
- Ensure platform decisions balance near-term enablement with long-term scalability
- Reduce fragmentation, duplication, and accumulated technical debt across the organization
AI, Data, and Automation Enablement
- Identify and prioritize high-impact opportunities to apply AI and intelligent automation to internal platforms
- Partner with Engineering to improve:
- Data quality, normalization, and enrichment
- Workflow automation and operational efficiency
- System intelligence and decision support
- Ensure AI-driven solutions are production-ready, measurable, and tied to clear business outcomes
Technical Product Leadership
- Translate complex technical systems and architectural concepts into clear product strategy and priorities
- Partner closely with Engineering leadership on sequencing, tradeoffs, and delivery
- Establish strong product discipline around requirements, prioritization, and execution
- Operate comfortably across infrastructure, data platforms, APIs, and internal tooling
Product Portfolio & Client Success Enablement
- Partner closely with Engineering and product portfolio leaders to translate platform capabilities into practical, high-impact solutions that enable the broader product organization and client success teams
- Treat product portfolio leaders as key stakeholders and customers of the platform
- Build platform capabilities that improve speed, reliability, and consistency for client-facing teams
Digital Advertising Context
- Ensure internal platforms effectively support digital advertising use cases including campaign execution, reporting, optimization, and partner integrations
- Understand the constraints and realities of ad-tech ecosystems, including data dependencies, APIs, attribution, and privacy considerations
Team Leadership & Development
- Lead and grow a team of senior platform-focused product managers
- Set a high bar for technical rigor, execution quality, and stakeholder communication
- Coach PMs to operate effectively in complex, dependency-heavy environments
Qualifications & Experience
Required
- 12+ years of product management experience, including senior leadership roles
- Experience in digital advertising, ad tech, martech, or media platforms
- Proven ownership of internal platforms, infrastructure products, or highly technical systems
- Strong technical fluency across APIs, data pipelines, distributed systems, and cloud platforms
- Experience applying AI, ML, or advanced automation to solve data or operational problems
- Demonstrated ability to partner deeply with Engineering leadership
- Background supporting large-scale internal data and workflow systems
- Prior hands-on technical experience (engineering, data, or technical PM)
#LI-NR2
#LI-REMOTE
The annualized base salary for this role will range between $250,000 and $275,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
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