• Develop and execute the overarching sales strategy, driving revenue growth**across national retail, regional grocery, specialty retail, DSD distribution, and strategic partnerships. • Recruit, mentor, and scale a high-performance sales team including: • National Account Managers • Regional Sales Directors • Distributor / DSD management • Field sales and merchandising teams • Establish a culture of accountability, ownership, and high performance. • Drive strategic expansion across major retailers including: • Walmart, Target, Walgreens, Kroger, CVS, Costco, Amazon • Emerging national and regional accounts • Negotiate national contracts, secure premium shelf placement, and execute high-impact retail programs. • Work closely with marketing, shopper marketing, and trade marketing to maximize sell-through, promotional effectiveness, and in-store visibility. • Serve as the executive relationship owner for key retail partners, distributors, and broker networks. • Develop accurate forecasting models and sales plans that support company growth targets. • Manage trade spend, retail pricing strategies, and promotional planning to maximize profitability and velocity. • Identify New Channels & Market Opportunities**