• Own the end-to-end case study production process: identify candidates, conduct interviews, write drafts, manage approvals, and publish. Target 5+ case studies per quarter across key verticals and use cases • Build and maintain a customer reference and advocacy database, tracking engagement level, willingness to participate, use case, vertical, and relationship owner across Sales, CS, and Product • Develop compelling customer narratives in multiple formats: written case studies, video testimonials, quote cards, blog features, event keynotes, and sales enablement one-pagers • Partner with Sales and CS to identify referenceable customers and coordinate outreach without overloading key accounts • Program-manage customer participation in events, webinars, analyst briefings, and co-marketing opportunities • Begin to identify vertical and solution-level patterns in the customer base (e.g., AI video, inference at scale, fine-tuning pipelines) and work with Product Marketing to develop targeted messaging and content for high-potential segments • Build a quarterly customer marketing calendar and maintain a clear pipeline of in-progress and upcoming stories • Track and report on customer marketing KPIs: case studies published, references sourced, customer content usage in pipeline, and win rate impact • Collaborate with Content and Design to ensure customer stories are high quality, on-brand, and distributed across the right channels • Develop and maintain relationships with customer champions, acting as a trusted point of contact between Runpod marketing and our user base.