Granicus

Empowering a Modern Digital Government.

Digital Content Specialist

Content Marketing ManagerContent Marketing ManagerFull TimeRemoteTeam 501-1,000Since 1999H1B SponsorCompany SiteLinkedIn

Location

California

Posted

32 days ago

Salary

Not specified

Bachelor DegreeEnglish

Job Description

• Develop comprehensive style guides and content briefs tailored to each client, encompassing audience insights, tone of voice, and keyword strategies. • Establish and maintain an editorial content calendar for full management projects, overseeing projects from conceptualization through post-launch assessment. • Assign and oversee content requests for freelance writers, ensuring adherence to deadlines and compliance with copyright and privacy regulations. • Meticulously edit and proofread content for accuracy, coherence, grammar, style, and alignment with brand guidelines. • Assist the Manager, Digital Content in recruiting and onboarding new freelance talent, and ensuring prompt compensation for completed projects. • Collaborate seamlessly with cross-functional teams—including marketing, design, and SEO—to craft cohesive content strategies aligned with business objectives. • Maintain accurate project records to ensure efficient workflow and project tracking. • Stay up-to-date with industry trends, adopting best practices and leveraging emerging technologies to enhance content quality and efficacy.

Job Requirements

  • Proven track record as a digital copywriter, preferably in an agency or marketing environment.
  • Demonstrable expertise in writing, editing, and proofreading, supported by a diverse portfolio of digital copy samples.
  • Deep understanding of digital marketing principles, encompassing SEO, SEM, social media, and email marketing.
  • Proficiency in content management systems (CMS), social media management tools, and analytics platforms.
  • Exceptional time management and organizational skills, with the ability to manage multiple projects simultaneously and meet strict deadlines.
  • Strong communication and interpersonal abilities, facilitating effective collaboration with diverse teams and clients, and translating complex concepts into digestible content.
  • Bachelor's degree in English, Journalism, or Communications.
  • Experience working with large freelance networks.
  • Travel writing experience.
  • Bi/multilingual.
  • Functional understanding of HTML.

Benefits

  • Employee Resource Groups to encourage diverse voices
  • Coffee with Mark sessions
  • Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more
  • Various industry trends, best practices and emerging technologies adoption

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