• Prospecting in underserved Retail Markets • Find and qualify retail prospects through appropriate background research on prospects needs, financial condition and key personnel. • Develop and qualify leads in Vertical and Emerging Markets. • Effectively use the technical sales and promotional resources available from Cirrus Marketing. • Prepare and effectively present general and special purpose sales presentations on Cirrus products. • Event Planning and Execution throughout the region as assigned by the Regional Sales Director. • Utilize territory health and business plans to inform event strategies and approaches. • Plan, organize, and execute a variety of events, and promotional activities. • Develop event concepts and themes that align with organizational goals • Work closely with Regional Sales Directors to identify underdeveloped areas and opportunities for growth. • Coordinate the logistics and execution of product demonstrations. • Ensure that demos are effectively communicated and engaging for potential clients. • Track and analyze event performance, providing insights and recommendations for future events. • Prepare post-event reports detailing successes and areas for improvement.