• Analyze and optimize: Review top-performing ads weekly to identify creative patterns, psychological triggers, and messaging trends that drive CTR, CVR, and ROAS. • Write new ads: Produce ad copy and creative briefs for Meta, TikTok, and Google — ensuring alignment with audience insights, positioning, and funnel stage. • Strategic direction: Develop hypotheses and testing plans for creative iterations (e.g., hooks, angles, CTAs, visuals). • Cross-team collaboration: Work directly with the creative team to manage ad asset production, track deadlines, and ensure revisions are implemented quickly. • Communicate with media buyers to determine launch timing, testing structure, and next steps based on performance data. • Creative reporting: Compile performance snapshots and insights to share with leadership, highlighting what’s working, what’s not, and what’s next.