• Lead creative direction and strategy for all clients within your pod, serving as the primary creative voice on accounts • Develop and continually optimize each client's overarching creative strategy to drive brand growth and ad performance • Own creative brainstorming sessions, creative kickoffs, and the end-to-end creative brief process • Craft and present creative roadmaps to the team, including clear hypotheses, testing frameworks, and performance expectations • Analyze creative performance data from platforms including Facebook Ads Manager, TikTok, Google, and others — translating results into actionable decisions • Develop creative hypotheses and structured tests to move the needle on KPIs including CVR, CTR, ROAS, and brand awareness • Serve as the client-facing lead for all things creative: status updates, feedback requests, strategic direction, and scope discussions • Host client-facing meetings to gauge feedback, align on upcoming campaigns, and review performance against goals • Pitch new creative concepts to clients, articulating the strategic rationale and expected impact clearly • Hold clients accountable to agreed timelines and budgets; adjust or close strategies that are not meeting expectations • Know each client's brand guide inside and out • Provide clear, actionable feedback to designers, video editors, and content creators to ensure creative quality meets the brief • Delegate creative requests to the appropriate team members and manage project timelines from inception to delivery • Partner closely with the in-house paid media team to ensure creative strategy is fully aligned with media buying decisions • Source and negotiate with UGC creators; manage each project from shipment through to final creative delivery • Write direct response scripts and consumer-centric copy for ads across platforms • Monitor market, industry, and platform trends to inform creative strategy and stay ahead of shifts • Conduct comprehensive market research on customer demographics for each client • Contribute to the ongoing improvement of Brick's Creative Playbook • Maintain a regular flow of fresh creative to keep client ad accounts healthy and testing velocity high