• Execute Bobbie’s organic social media strategy and manage day-to-day publishing across Instagram, TikTok, YouTube, Pinterest, TYB, and other growing channels • Build tailored social and content strategies for each channel, standing up a tactical and intentional plan for TikTok, Instagram, YouTube, Pinterest and other emerging channels • Manage the social content calendar and ensure posts are scheduled and published across channels • Create platform-native content (short-form video, photos, captions, and simple graphics) using tools like iPhone, CapCut, Canva, or Figma • Build and engage our Bobbie community across channels, fostering conversation • Manage social-listening, engagement and community DMs in partnership with CX team • Identify trends, sounds, and cultural moments that Bobbie can participate in quickly • Partner with Marketing team, marketing channel leads, creative, copy and video teams to support campaign-based content requests and ad hoc social content needs • Create & manage social media content databases and resources to leverage across marketing and comms channels • Ensure consistency of brand voice across channels • Collaborate with Marketing, Creative, Partnerships, and Creator teams to bring campaigns and social concepts to life • Track performance and surface insights that help improve future content, sharing weekly and monthly reports with the team • Test & learn: ensure we learn from everything we do (e.g., message, medium, channel) and feed insight back into our strategy and creative process • Oversee freelance/contract creator support as needed to fulfill channel content needs