• Lead the product roadmap for all golf cart product lines, ensuring alignment with company objectives and customer demand. • Manage the full product lifecycle—from concept and development to launch and end-of-life planning. • Identify market opportunities within the golf cart industry, analyze trends (fleet, consumer, lifted carts, performance upgrades), and recommend new product development initiatives. • Collaborate with engineering, marketing, and sales teams to define product positioning, features, and messaging specific to golf cart customers. • Apply deep knowledge of lithium battery systems, charging profiles, BMS integration, and voltage requirements specific to golf carts (36V, 48V, 72V systems). • Understand electric motor demands, controller compatibility, and performance modifications in golf cart applications. • Conduct competitive benchmarking across golf cart batteries and accessory components. • Monitor industry trends in golf cart customization, aftermarket upgrades, and emerging technologies. • Partner with engineering to translate golf cart performance requirements into detailed product specifications. • Work closely with suppliers and manufacturing teams to ensure product quality, safety, and production readiness for golf cart applications. • Support sales teams with technical expertise for fleet customers, dealerships, distributors, and direct-to-consumer channels. • Drive go-to-market strategy for golf cart products, including feature prioritization, pricing analysis, launch planning, and documentation. • Gather post-launch feedback from dealers, fleet operators, and end users to refine product performance and reliability. • Monitor warranty trends and field performance to inform continuous improvement initiatives.