• Develop and execute an SEO strategy aligned with business and revenue goals • Perform keyword research (short- and long-tail) and map keywords to pages and content plans • Conduct on-page optimization, including metadata, headings, internal linking, and content structure • Audit website content for SEO opportunities and collaborate with content creators to implement improvements • Manage technical SEO: site speed, crawlability, indexation, sitemaps, and structured data • Monitor and improve website health using tools like Google Search Console, Google Analytics, and other SEO platforms (e.g., Ahrefs, SEMrush, Moz) • Develop and execute a backlink acquisition strategy focused on high-quality, relevant links • Track rankings, traffic, and conversions; prepare regular performance reports and insights • Stay up to date on SEO trends, algorithm updates, and best practices, and translate them into actionable initiatives • Collaborate with marketing, development, and design teams to ensure SEO best practices are implemented across all web properties