• Take ownership of our new user acquisition target, driving the strategy across paid marketing, SEO & GEO, and more. • Design, run, and scale growth experiments across the funnel -- from acquisition channels to influencing in-product activation. • Build, collaborate, and optimize multi-channel campaigns (paid, organic, lifecycle, referral, partnerships) that drive signups and revenue. Manage agencies to support execution of many campaigns. • Partner with Product and Data to design in-product growth loops, onboarding flows, and conversion journeys. • Define, measure, and report on growth KPIs -- owning dashboards and analysis to surface insights and drive decisions. • Research and test new channels, tactics, and tools to keep us ahead of the curve. • Build scalable playbooks so wins can be repeated and expanded scalably, while aligning with our Finance team on budgeting.