Role Description

As Director of E-Commerce, you’ll own the digital storefront end-to-end—driving revenue growth, optimizing the customer journey, and elevating the online experience. You’ll partner closely with growth, creative, and operations teams to ensure the site performs at a high level while staying true to the brand’s identity.

What You’ll Do

• Own Ecommerce Performance – Drive revenue, conversion, AOV, and customer retention across the site
• Optimize UX & CRO – Continuously improve site experience through testing, personalization, and data-driven insights
• Merchandising Strategy – Oversee product launches, site merchandising, and assortment planning
• Data & Analytics – Track performance metrics and translate insights into actionable improvements
• Cross-Functional Collaboration – Partner with growth, creative, and operations teams to align campaigns, launches, and inventory
• Platform & Tools Management – Oversee ecommerce platforms (Shopify or similar), integrations, and third-party tools

Qualifications

• 7–10+ years of ecommerce or digital commerce experience, ideally within DTC, beauty, or lifestyle brands
• Proven success driving revenue growth and improving conversion rates
• Strong understanding of CRO, merchandising, and customer journey optimization
• Experience with Shopify or similar ecommerce platforms
• Analytical mindset with the ability to make data-informed decisions
• Strong cross-functional leadership and communication skills

Benefits

• High-impact role owning a core revenue channel
• Fully remote flexibility with a fast-moving, creative team
• Opportunity to scale ecommerce for a culturally relevant, high-growth brand
• Work at the intersection of beauty, fashion, and digital innovation