Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.
GTM Systems Lead
Location
United States
Posted
15 days ago
Salary
$140K - $170K / year
Seniority
Lead
No structured requirement data.
Job Description
Role Description
Frontera is hiring a GTM Systems Lead to own and operate the commercial technology stack that powers our Sales organization. This is not a narrow ticket taking a CRM role. It is a high impact commercial operations role responsible for:
- CRM administration
- Lifecycle configuration
- Routing logic
- Data integrity
- Automation
- Reporting clarity across both B2B and Direct to Parent motions
Success in this role means combining strong technical system ownership with operational discipline and a practical understanding of how sales teams actually work. You will reduce friction, eliminate ambiguity, and maintain systems that allow our commercial teams to move faster with confidence.
What You’ll Own
-
CRM Administration & Lifecycle Configuration
- Administer and maintain our CRM including objects, fields, validation rules, workflows, permissions, and reporting structures
- Configure and maintain lifecycle models across: Enterprise B2B pipeline, Partner and referral driven opportunities, and Direct to parent enrollment journeys
- Define and enforce stage criteria to reduce pipeline stalling and ambiguity
- Maintain routing logic that supports clear ownership across SDRs, AEs, Partnerships, and CS teams
-
Modern GTM Stack Management
-
Administer and integrate systems across a modern AI native GTM stack including:
- CRM platform (Hubspot; Salesforce)
- Clay for enrichment, outbound intelligence, and workflow automation
- Sales engagement platforms
- Marketing automation systems
- Call intelligence tools
- Data enrichment providers
- Attribution and analytics platforms
- Ensure clean data flow between systems and eliminate manual reconciliation
- Maintain documentation of system architecture and integrations
-
Administer and integrate systems across a modern AI native GTM stack including:
-
Pipeline Integrity & Attribution
- Maintain accurate lead source and channel attribution across inbound, outbound, partner, and community channels
- Ensure marketing to sales handoffs are measurable and clean
- Identify and resolve lifecycle and attribution errors that distort reporting
- Support clear funnel visibility across both B2B and Direct to Parent motions
-
Forecasting & Commercial Visibility
-
Build and maintain dashboards for:
- Pipeline health and velocity
- Conversion rates across enterprise and Direct to Parent funnels
- Partner sourced contribution
- Forecast accuracy
- Reduce spreadsheet dependency across leadership
- Support forecasting models and quota visibility
-
Build and maintain dashboards for:
-
Automation & Sales Productivity
- Build automation that reduces manual data entry and hygiene burden
- Implement validation guardrails to improve data integrity
- Streamline handoffs between Marketing, SDR, AE, Partnerships, and Enrollment
- Support outbound automation logic and enrichment workflows within Clay
- Document workflows to support onboarding and scale
-
Cross Functional Partnership
-
Partner closely with:
- Leadership team
- Growth and Marketing
- Sales and Customer Success
- Partnerships
- Product
-
Partner closely with:
Qualifications
- 5 to 8+ years in Sales Operations, RevOps, GTM Systems, or Commercial Operations
- Hands on CRM administration experience and sales automation systems
- Experience managing modern GTM stacks including tools such as Clay
- Strong understanding of lifecycle modeling and pipeline management
- Experience building automation and routing logic
- Comfort working directly with sales teams and improving rep productivity
- Experience building forecasting infrastructure
- Strong analytical skills and attention to detail
Requirements
- Experience in healthcare or other regulated industries
- Experience supporting multi motion environments including B2B, D2C, and B2B2C
- Experience working in high growth or AI native environments
Benefits
- All full-time employee benefits include a stake in shared success through stock options
- Health benefits
- 401(k) plan
- 4 weeks of PTO per year
Company Description
Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.
Job Requirements
- 5 to 8+ years in Sales Operations, RevOps, GTM Systems, or Commercial Operations
- Hands on CRM administration experience and sales automation systems
- Experience managing modern GTM stacks including tools such as Clay
- Strong understanding of lifecycle modeling and pipeline management
- Experience building automation and routing logic
- Comfort working directly with sales teams and improving rep productivity
- Experience building forecasting infrastructure
- Strong analytical skills and attention to detail
- Experience in healthcare or other regulated industries
- Experience supporting multi motion environments including B2B, D2C, and B2B2C
- Experience working in high growth or AI native environments
Benefits
- All full-time employee benefits include a stake in shared success through stock options
- Health benefits
- 401(k) plan
- 4 weeks of PTO per year
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