Role Description

Are you a HubSpot Expert who thrives on building systems that make sales teams more effective? The Sales Enablement & Revenue Operations Specialist plays a critical role in driving sales performance by owning the systems, automation, and reporting that power our sales organization. This role is responsible for optimizing our sales infrastructure and eliminating operational inefficiencies so Sales Leadership can focus on coaching, field engagement, and revenue growth.

As a Sales Enablement & Revenue Operations Specialist, you will leverage tools such as HubSpot, ZoomInfo, and LinkedIn automation platforms to streamline processes, improve data integrity, and enhance outbound effectiveness. You will partner closely with Sales and Marketing leadership to support go-to-market execution, improve conversion rates, and drive overall sales efficiency. This is a highly impactful opportunity for someone who enjoys building, optimizing, and scaling systems that directly influence revenue performance.

Responsibilities & Expectations

• HubSpot Ownership & Sales Infrastructure Optimization
  • Own the architecture, automation, and ongoing optimization of HubSpot to drive efficiency, scalability, and data integrity across the sales organization.
  • Maintain lifecycle stages, lead scoring models, and pipeline structure.
  • Build and optimize workflows to automate:
    • Lead routing
    • Sequence enrollment
    • Task creation
    • Deal creation triggers
  • Enforce CRM best practices and data hygiene across sales teams.
  • Eliminate duplicate fields, outdated properties, and process inefficiencies.
  • Continuously identify automation opportunities to reduce manual effort.
  • Build and optimize omnichannel outbound sequences.
  • Maintain and enhance automated nurture campaigns.
  • A/B test messaging, subject lines, and calls-to-action.
  • Monitor performance metrics including reply rates, meeting conversion, and engagement.
  • Refine messaging and sequence structure to improve results.
  • Develop standardized sequence guidelines and templates to ensure brand consistency.
  • Build systems to track total ICP coverage and outbound activity across tools.
• Sales Efficiency & Tool Utilization
  • Drive adoption, optimization, and effective use of the sales technology stack across the organization.
  • Ensure ZoomInfo usage is structured, accurate, and aligned with targeting strategy.
  • Manage and optimize integration between ZoomInfo and HubSpot.
  • Optimize LinkedIn automation campaigns (e.g., Dripify) while ensuring platform compliance.
  • Improve adoption and usage of tools such as RingCentral, PandaDoc, and reporting platforms.
  • Identify underutilized features across the tech stack and implement improvements.
  • Proactively audit workflows and systems to remove friction and inefficiencies.
• Sales Optimization Program Execution
  • Execute and continuously improve structured outbound and account targeting programs.
  • Run monthly account tiering processes and maintain ICP account lists.
  • Clean and enrich account data using market insights and tools (e.g., Lightcast, ZoomInfo).
  • Assign target accounts by sales territory and ensure proper distribution.
  • Automate enrollment of accounts and contacts into outbound sequences.
  • Maintain and update scoring criteria and account prioritization frameworks.
  • Ensure adherence to internal account ownership and engagement guidelines.
  • Monitor deal pipeline automation and ensure accurate stage progression.
  • Build workflows to automate manual processes such as lead generation and data capture.
• Reporting, Dashboard Accuracy & Performance Visibility
  • Own data accuracy and reporting visibility to support sales leadership and performance tracking.
  • Audit and validate sales dashboards to ensure data accuracy.
  • Identify and resolve discrepancies in sales activity tracking.
  • Build and maintain reports to support leadership decision-making.
  • Provide simplified, actionable weekly reporting summaries.
  • Proactively identify trends, gaps, and inefficiencies in sales data.
• Sales Onboarding & System Reinforcement
  • Support onboarding and ongoing system adoption to drive consistency across the sales organization.
  • Manage onboarding tracking (e.g., ramp metrics and progress reporting).
  • Monitor and communicate KPI adherence for new hires.
  • Partner with HR and leadership to enhance training materials and system documentation.
  • Provide hands-on training and reinforcement for CRM usage, sequencing, and workflows.
  • Ensure consistent adoption of tools and processes across all team members.
• Training & Ongoing Sales Tech Support
  • Serve as the go-to resource for sales systems, tools, and troubleshooting.
  • Deliver training on sales technology tools including HubSpot, ZoomInfo, and LinkedIn automation platforms.
  • Troubleshoot system issues and resolve workflow or data challenges.
  • Support new hires and existing team members with setup, sequencing, and tool usage.
  • Provide ongoing guidance to improve efficiency and system utilization across the organization.

Qualifications

• 2+ years of experience in Sales Operations, Revenue Operations, or a related role.
• Advanced experience with HubSpot CRM, including workflows, automation, and reporting.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Experience supporting sales teams through process improvement and system optimization.
• Strong attention to detail and commitment to data accuracy.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and cross-functional collaboration skills.

Requirements

• Experience with ZoomInfo and CRM integrations.
• Familiarity with LinkedIn Sales Navigator, Dripify, or similar outbound automation tools.
• Experience building and optimizing sales sequences and outbound strategies.
• Exposure to reporting tools such as Power BI or similar platforms.
• Background in staffing, recruiting, or high-volume sales environments.

Benefits

• Employee Stock Ownership Plan (ESOP), a tax-qualified retirement benefit plan.
• Medical, Dental, Vision, Life Insurance.
• 401(k) plan, Roth IRA, and Flexible Spending Account offerings.
• Paid Time Off and Sick time.
• 12 Paid Holidays annually.
• Tuition Reimbursement Program.
• Health and Wellness benefits.
• Pet Insurance.
• Company-sponsored Volunteer Events.
• Corporate Discounts - 20-60% off on certain movies, hotels, concerts, sporting events, and more!