Creative Strategist
Location
United States
Posted
1 day ago
Salary
Not specified
Seniority
Mid Level
Job Description
Role: Creative Strategist
Location: Remote
Hours: M-F, 40 hours per week
Reports to: CEO
Overview
We’re looking for a full-time Creative Strategist to lead end-to-end creative development for paid social ads across paid social channels. You’ll own the process from concept to execution — writing scripts, sourcing and directing talent, editing content, and analyzing performance to continuously refine creative strategy. You’ll be responsible for managing client monthly UGC and remix deliverables.
Job Requirements
- Responsibilities
- Creative Strategy & Ideation
- Develop performance-driven creative strategies across paid social channels
- Research top-performing ad trends, hooks, and formats to inform creative direction.
- Write scripts and creative briefs that align with campaign objectives and audience insights.
- Collaborate with media buyers to translate performance data into new ad concepts and creative iterations.
- Research content ideas and build inspiration boards to bring new ideas to our content mix
- Production & Talent Direction
- Help source, brief, and manage UGC creators and on-camera talent.
- Direct shoots and provide feedback on tone, pacing, and visual storytelling.
- Maintain a consistent pipeline of high-quality content ready for testing and publishing.
- Lead, produce, direct on site shoots with talent
- Help brief, review, and deliver assets from 3rd party designers, creators, and agencies
- Content Creation & Editing
- Edit and produce UGC videos — from raw footage to polished, platform-optimized deliverables.
- Experiment with hooks, captions, pacing, and visuals to increase engagement and conversion.
- Create original content featuring yourself when relevant to campaign needs.
- Performance Analysis & Optimization
- Analyze creative performance across paid and organic channels to identify winning patterns.
- Compile learnings and recommendations for ongoing creative testing.
- Continuously evolve strategy based on platform data, outside brand inspiration, consumer behavior, and brand goals.
- Systems & Collaboration
- Build scalable creative systems — content libraries, naming conventions, and workflow templates.
- Partner closely with internal teams (paid media, account management, design) to streamline creative execution.
- Manage freelance editors or creators as the team scales.
- Post top agency content on media social channels once per quarter
- Regularly sit in on client meetings bi-weekly or monthly to be in the know on what’s going on with the accounts
- Join Slack for select clients
- Being a swiss army knife and taking on new responsibilities that the organization needs support with
- What Success Looks Like
- Consistent delivery of high-performing creative assets.
- Clear testing and learning framework that improves over time.
- Smooth cross-team collaboration and scalable creative systems.
- Demonstrated growth in engagement and performance metrics across brand accounts.
- Meeting all monthly deliverable schedules and hitting deadlines
- Stepping up wherever needed to help the company succeed
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