• Define and lead the long-term product strategy across the OMS portfolio, ensuring alignment with WEC's priorities and market opportunities, including financial accountabilities. • Lead portfolio planning and prioritization, balancing innovation, customer impact, and commercial viability. • Guide market share expansion and value creation through creative product positioning and strategic roadmap execution. • Lead multi-functional, integrated product teams to meet customer/market needs with internal coordination of multiple partners across the organization. • Maintain an understanding of customer needs, competitive dynamics, and technology trends to inform strategic decisions. • Assess and analyze the market and competitive landscape, develop product strategy and roadmaps to grow WEC and OMS market share. • Oversee the development of product heatmaps, lifecycle analytics, and market insights to guide investment and new ideas. • Articulate WEC and OMS value propositions and differentiation, support account team, sales and Customer Solutions teams to help develop leads and opportunities. • Partner with Digital & Innovation leadership to shape transformative products and technology roadmaps. • Champion creative programs that deliver step-change innovation and competitive advantage. • Be a strategic advisor to Global Markets, Customer Solutions Management, and Sales, ensuring articulation of OMS's value proposition. • Lead alignment on go-to-market strategies, portfolio messaging, and customer engagement. • Collaborate across OMS segments to guide priorities.