• Lead the planning and development and execution of integrated, multi-channel marketing campaigns targeting ISVs, SaaS companies and developer audiences. • Collaborate cross-functionally with product marketing, corporate marketing, demand generation, channel and sales teams to ensure campaign alignment across awareness/reputation, demand generation, developer enablement and partner engagement. • Partner with internal teams and external agencies to create and deliver high-impact campaigns using digital, content and developer-focused channels to support both short-term and long-term pipeline and revenue goals. Includes paid media, social, search, events, email and community platforms like GitHub, Reddit and Stack Overflow. • Align marketing programs with in-product moments, lifecycle stages and usage signals across both self-serve and sales-assisted motions. Ensure campaigns drive not just leads, but meaningful product engagement such as sign-ups, API usage, integrations started and time-to-value milestones. • Deeply understand ISV buyer personas across both commercial and technical roles, including founders, product leaders, developers and revenue stakeholders. Understand their motivations, evaluation criteria, business objectives and technical pain points, ensuring messaging, content and campaign activities address the needs of each audience across the full journey. • Evangelize NMI’s embedded payments solutions and developer tools in the ISV market through thought leadership and community engagement.