• Lead the strategic execution and in-depth analysis of email and push notification campaigns across diverse business units to drive engagement and revenue growth. • Partner with cross-functional stakeholders (creative, brand, events, technology, apparel, customer care, international) to optimize workflows, prioritize initiatives, and manage communication strategies using detailed project timelines. • Oversee rigorous QA processes in collaboration with brand managers, ensuring all email components—links, images, subject lines, personalization, and audience segmentation—are accurate, functional, and aligned with business goals. • Develop comprehensive performance reports for email campaigns and automation, leveraging data to highlight key successes, emerging trends, and actionable opportunities for channel optimization. • Provide strategic insights on the competitive landscape, guiding the adoption of innovative practices and maintaining leadership in email marketing excellence. • Monitor and enhance email deliverability metrics, driving initiatives to sustain list health and maximize audience reach. • Architect and refine complex lifecycle email journeys, implementing strategic recommendations to enhance performance and align with broader marketing objectives. • Conduct high-impact analyses to uncover opportunities for growth and deliver strategic recommendations on email campaign effectiveness. • Effectively communicate the value and impact of the email channel on key executive metrics, such as revenue, customer engagement, and retention. • Work directly with analysts to provide more in depth analysis and insights to deliver against business goals.