• Omni-channel Strategy: Direct-buy, manage, and optimize multi-million dollar budgets across Google Search, Meta, and emerging healthcare-specific platforms. • Experimentation: Build a rigorous A/B testing framework for ad copy, creative assets, and landing page optimization to drive lower Customer Acquisition Costs (CAC). • Attribution: Own the measurement of the paid funnel, ensuring we understand the path from "First Click" to "First Appointment." • Content Strategy: Partner with our Clinical and Content teams to identify high-intent keywords and "SEO-winning" content clusters that establish Equip as the #1 authority in eating disorder recovery. • Technical SEO: Collaborate with Product/Engineering to ensure site health, core web vitals, and schema markup are optimized for search visibility. • Brand Awareness: Grow top-of-funnel reach by developing awareness initiatives beyond core prospecting channels, including podcasts, partnerships, and influencer programs. • Growth Ops: Maintain real-time dashboards to report on channel performance, CAC, and ROI. • Market Intelligence: Monitor the competitive landscape and payor shifts to identify new growth opportunities. • Creative: Brief the design team on high-performing creative concepts based on data-driven insights. • Admissions & Ops: Ensure lead flow is balanced with Admissions capacity to optimize the Lead-to-Patient conversion rate. • Product: Partner with Product and Engineering to improve website and product conversion through experimentation, user insights, and growth-driven prioritization. • Perform other duties as assigned.