• Manage and optimize paid acquisition campaigns across channels such as Paid Social, SEM/PPC, Display and other paid channels such as OOH, Podcasts, etc. across IPG brands. • Manage and optimize affiliate marketing initiatives, including partner relationship management, onboarding, campaign execution, performance analysis, and continuous optimization to improve traffic, conversions, and revenue contributions. • Own channel performance KPIs including CPA, CVR, new writings growth, AAP, and GWP; deliver actionable insights and recommendations. • Collaborate with the UX team to do A/B testing and experiment with new channels, messaging, and audience strategies to improve efficiency and ROI. • Use AI-powered tools across ad platforms to improve bidding efficiency, targeting accuracy, creative testing, and budget allocation. • Offer informed recommendations for forecasting based on channel expertise, seasonality, historical performance, and other relevant factors. • Lead relationships with digital marketing agencies to ensure best-in-class strategy, execution, and performance reporting. • Partner with Analytics to define attribution models, measure media effectiveness, and connect marketing metrics to business outcomes such as quotes and policy growth. • Collects and analyzes performance data, identifies trends, and works closely with the marketing team to provide insights to drive results. • Conducts market research to gather insights and identify target audience preferences and trends.