• Develop new product launch plans and coordinate with channels and markets to deploy globally. • Create compelling stories & campaigns for core existing products to drive product news and growth. • Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications. • Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition. • Analyze the potential of new products, making recommendations based on sales and profit analysis. • Drive and manage all aspects of innovation from concept creation to 360 launch plans. • Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization. • Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis. • Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing. • Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment. • Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments. • Manage annual price increases in collaboration with Finance to present to leadership for approval and shareout with global markets and retailers. • Translate brand strategy into clear themes, ‘360’ campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities.