• Develop and implement regional marketing and sales strategies aligned with global objectives • Define product line targets and monitor performance to achieve goals • Conduct market research and competitive analysis to guide pricing and positioning • Design and execute marketing campaigns, webinars, and technical events • Support sales and tendering teams with competitive quotations and tools • Collaborate with engineering and supply chain for product availability and cost optimization • Provide training and resources to enable sales success • Promote innovation, sustainability, and customer-centric initiatives