Socure logo
Socure

The leading provider of digital identity verification and fraud solutions. Salesinfo@socure.com

Senior Product Marketing Manager – Fintechs, Marketplace

Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 501-1,000Since 2012H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

62 days ago

Salary

$160K - $190K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

• Develop product positioning, messaging, and value propositions that differentiate Socure’s solutions for fintech and marketplace customers. • Lead the charge on high-impact launches. You aren’t just hitting "send" on an email; you are orchestrating cross-functional teams to ensure our innovations land with a splash and drive immediate pipeline. • Serve as the "Voice of the Market." You’ll dive deep into the competitive landscape of digital identity and compliance, ensuring our roadmap stays two steps ahead of industry shifts. • Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels. • Turn our sales team into experts. You’ll create the "battle cards," pitch decks, and training that help our account executives win in the complex ecosystem. • Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization. • Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting the impact of Socure’s solutions in fintech and marketplace environments. • Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives. • Develop thought-leadership content (blogs, whitepapers, case studies) that establishes Socure as the definitive expert in marketplaces and fintechs.

Job Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in product marketing, marketing, or a related field, with a strong preference for experience marketing to fintech and/or marketplace customers.
  • Strong written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and market trends.
  • Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
  • Deep understanding of product marketing, go-to-market strategies, and sales enablement.
  • Collaboration and relationship-building skills across cross-functional teams.
  • Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
  • Experience with digital identity, fraud prevention, or compliance solutions is a plus.
  • Experience marketing to FinTechs and/or Marketplace customers is a must.

Benefits

  • Offers Equity
  • Offers Bonus

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