• Serve as the voice of the GovCon customer and market, sharing insights on trends, regulations, buying behavior, and competition. • Partner with GovCon business leadership to translate strategy into clear marketing narratives, campaigns, and field enablement. • Define and evolve Unanet’s GovCon ERP industry narrative and point of view. • Lead GovCon thought leadership initiatives, including content, events, webinars, and speaking opportunities. • Ensure consistent, compelling GovCon messaging across Sales, Customer Success, and Partner teams. • Own positioning and messaging for ERP GovCon, SubK, and FedRAMP solutions. • Translate product capabilities and roadmap into clear, market-relevant stories for GovCon buyers. • Collaborate with Creative to produce high-quality assets and create effective presentations. • Develop sales enablement content and deliver training for Sales and Customer Success. • Lead GovCon product release marketing in close partnership with Product. • Conduct market and competitive research and share insights with Sales, Product, and Customer Success. • Create and execute GTM strategies and launch plans for GovCon solutions. • Define GovCon buyer and user personas and align messaging across the customer journey. • Build and maintain sales and partner enablement assets that support revenue growth. • Partner with Demand Gen, Content, and Sales on demand-driving campaigns and content. • Track and measure the impact of GTM and product marketing initiatives with Product and Revenue Operations.