• Support the definition and execution of the Amplify go to market strategy across API management, integration and AI Gateway capabilities • Contribute to product launches and release readiness covering integration use cases such as application connectivity, hybrid architectures, legacy modernization and partner onboarding • Ensure consistent positioning of Amplify as a unified integration and governance platform rather than a collection of point solutions • Develop and maintain Amplify messaging frameworks that clearly articulate the value of integration alongside APIs and AI • Create content covering integration driven use cases including hybrid integration, cloud migration, data orchestration and regulated data flows • Own the execution of product marketing assets such as white papers, solution briefs, use cases, value decks, blogs and campaign content • Adapt messaging by region, persona and industry with a strong focus on integration maturity and customer context • Build enablement tools that help sales and partners explain Amplify’s integration value in practical business terms • Develop pitch materials and FAQs addressing common integration challenges such as complexity, cost, governance and scalability • Support training sessions to strengthen field confidence around integration positioning and competitive differentiation • Support analyst briefings and evaluations with clear narratives around integration, multi pattern platforms and AI readiness • Contribute to Gartner, Forrester and IDC engagements with a focus on how Amplify bridges API management and integration • Track analyst and peer feedback on integration capabilities and feed insights back into messaging and positioning • Support the creation of customer stories and case studies highlighting real world integration challenges and outcomes • Work with Field Marketing and Events teams to bring API / integration use cases to life through webinars, events and campaigns • Ensure integration success stories are embedded into the broader Amplify platform narrative • Monitor trends in integration platforms, hybrid integration, iPaaS convergence and AI driven orchestration • Track competitors across both API , integration and AI Gateway markets including MuleSoft, Boomi, Kong, Apigee, Gravitee, WSO2 and all other key players in the market • Provide structured insights to support positioning decisions and roadmap discussions