• Collaborates with the leadership team to capture product vision and strategy and produce company-wide associated work products • Work with the CTO and Product Owners to manage the product roadmap, aligned with company goals and market trends. • Identify opportunities for innovation in messaging workflows, integrations, and compliance-driven features. • Partner with the CTO to align product initiatives with technical architecture and scalability plans. • Work with leadership to ensure all new feature requests are based on quantified business cases such as revenue improvement, retention improvement, or competitive parity. • Work closely with the tech team to deliver high-quality product releases. • Establish KPIs and success metrics to measure product adoption, customer satisfaction, and revenue impact, in coordination with customer success, marketing and finance. • Drive prioritization and resource allocation across competing initiatives. • Engage with customers, partners, and industry stakeholders to gather insights and translate them into product requirements. • Monitor competitive landscape and regulatory changes (e.g., carrier rules, TCPA, potentially GDPR with future expansion) to ensure compliance and differentiation. • Work closely with product managers/owners and foster a culture of accountability, innovation, and operational excellence. • Serve as a product voice in executive discussions, providing clear updates and strategic recommendations. • Collaborate closely with engineering leadership to balance speed, scalability, and compliance. • Collaborate with a team of product owners, ensuring alignment across product lines and team efficiency • Actively learn and understand each product owner’s area of expertise to foster collaboration and cross-domain innovation. • Build a unified product culture that values knowledge-sharing and collective accountability. • Work with the Marketing team to translate technical features into clear, non-technical product descriptions and highlight business value, for campaigns, collateral, and customer communications. • Ensure product positioning resonates with diverse audiences, from technical buyers to business decision-makers. • Develop and maintain comprehensive product documentation, including feature specifications, release notes, and compliance updates. • Identify areas requiring updates and ensure documentation remains accurate, accessible, and aligned with regulatory standards.