Role Description

The Industry Segment & Programs Manager is responsible for strengthening and growing one of MHEDA’s core business communities — Industrial Truck, Storage & Handling, or Systems Integrators — by executing community-defined priorities and delivering practical educational content that members can apply directly within their organization.

This role partners closely with Business Community committees to translate defined priorities and member feedback into relevant programs, learning opportunities, and tools. Working cross-functionally with Member Services and Member Experience, the Industry Segment & Programs Manager ensures community-specific offerings support recruitment, retention, onboarding, and meaningful participation.

The ideal candidate understands the industry segment they represent and can turn direction into tangible outcomes that deliver consistent, practical value to members.

Essential Duties and Responsibilities

• Community Alignment & Priority Execution
  • Serve as MHEDA’s internal expert and advocate for an assigned business community (Industrial Truck, Storage & Handling, or Systems Integrators).
  • Monitor industry trends, challenges, and opportunities to inform MHEDA programming and member value.
  • Build relationships with members, volunteers, and advisory groups to understand needs and gather feedback.
  • Identify gaps in member resources and propose new programs, tools, or services.
  • Participate in industry events, conversations, and committees to maintain strong market awareness.
  • Translate Business Community committee direction into defined action plans, timelines, and deliverables.
• Content & Educational Development
  • Design and deliver community-specific educational content and learning experiences — including webinars, workshops, articles, podcasts, and resource guides — in collaboration with internal teams and subject matter experts.
  • Develop and manage online courses within MHEDA’s Learning Management System (LMS), including topic identification, collaboration with subject matter experts, and oversight of course creation and updates.
  • Partner with the Programming Manager, subject matter experts, speakers, and volunteers to develop practical, relevant programming aligned with community priorities.
  • Ensure all content aligns with MHEDA strategic priorities and current business trends.
  • Maintain and execute an ongoing content roadmap for the assigned community.
• Program & Offering Development
  • Work with Member Services to design and launch new member programs and offerings tailored to the community.
  • Assist in shaping education sessions for conventions, conferences, and events when community expertise is required.
  • Help develop toolkits, guides, and resources that improve member business operations.
  • Evaluate program effectiveness using participation data and member feedback to refine and improve offerings.
• Membership Growth & Engagement
  • Collaborate with Member Experience to support recruitment and retention efforts within the assigned community.
  • Assist with targeted outreach to prospects and members to promote MHEDA value.
  • Strengthen onboarding and engagement strategies specific to community needs.
  • Encourage volunteer participation and leadership development within the segment.
  • Track engagement trends and identify opportunities to increase participation.
• Collaboration & Internal Alignment
  • Work cross-functionally with Marketing, Member Experience, and Member Services to provide insights and ensure consistent messaging, positioning, and delivery.
  • Help segment communications to improve relevance and engagement.
  • Contribute to strategic planning related to community growth and value delivery.

Qualifications

• Industry curiosity and a learning mindset
• Ability to translate industry needs into practical solutions
• Relationship building and facilitation skills
• Content planning and program development
• Strategic thinking with execution focus
• Communication and collaboration across teams
• Comfort working with subject matter experts and volunteers
• Project management and organization

Requirements

• Bachelor’s degree in business, communications, education, marketing, or related field preferred.
• 3+ years experience in the material handling industry or deep familiarity with one of MHEDA’s core segments (Industrial Truck, Storage & Handling, or Systems Integrators).
• Experience developing educational content, training programs, or industry resources strongly preferred.
• Association, B2B, training, or industry education experience a plus.

Travel Requirements

• Occasional travel required for industry events, member visits, and MHEDA conferences.

Supervisory Responsibilities

• None

Work Environment / Physical Demands

The work environment and physical demands described are representative of those encountered while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This role regularly requires sitting, standing, walking, using hands and fingers, talking and hearing, and reaching with hands and arms. The employee may occasionally lift or move up to 15 pounds. The position operates primarily in an office environment with periodic travel to conference or event settings. Noise levels are typically moderate.