Role Description

RKD Group, a direct response marketing and advertising agency, is seeking a Senior Copywriter to achieve breakthrough results that make a positive impact in this world. The Senior Copywriter is assigned to specified creative teams; each team is comprised to meet the unique needs of different clients. They are responsible for:

• Copy treatment, conceptual approach, writing quality, and brand message integration for all assignments.
• Leading and inspiring Copyeditors and Junior Copywriters on their teams.
• Delivering high-quality, strategy-driven content that aligns with the ACD’s vision and RKD Group’s industry best practices.

The Senior Copywriter collaborates with the art director(s) assigned to their team to determine the conceptual approach and specific creative process necessary to meet strategic requirements, production requirements, and timing for every assignment.

They thrive in a team-oriented environment that includes creative, client service, production, and sales teams, partnering closely with creative staff to deliver the highest-quality output.

Responsibilities

• Work closely with the Creative Group’s ACDs and Art Director to develop donor-centric, insight-driven, integrated creative solutions.
• Collaborate with team members to develop offers, determine resources, and provide packaging input for direct mail materials.
• Creative concept and direction for marketing materials and campaigns.
• Serve as the resident client expert by gathering, organizing, and delegating resources per client and project.
• Research marketing trends, strategies, and technologies used as best practices.
• Present to and lead meetings with clients as well as agency teams.
• Collaborate with team members to define the creative strategy, establish and manage timelines, write multiple creative projects simultaneously, facilitate timely delivery of deliverables, troubleshoot any issues, and ensure quality control throughout the process.
• Other responsibilities may be assigned.

Qualifications

• An associate or bachelor’s degree in advertising, journalism, or a related field is preferred, or equivalent professional experience.
• Knowledgeable of direct response marketing best practices, including fundraising writing for direct mail, digital media, DRTV, brand strategy, and creative strategy.
• Preferred 5+ years direct response fundraising experience with:
• Concept development and campaign development.
• Copywriting either for an advertising agency, direct response firm, or fundraising organization.
• Experience in creative development for both traditional and digital media.
• Highly proficient computer skills including:
• Experience working with Workfront and Microsoft Teams (a plus).
• Knowledge of social media platforms and trends.
• Exceptional omnichannel writing skills.
• Ability to leverage new technologies to improve efficiency.
• Ability to work in a fast-paced environment, both collaboratively and autonomously in a remote setting.
• Effective communication skills for internal team brainstorming, meetings, and collaborations.
• Demonstrated leadership skills with a highly motivated and initiative-driven attitude.
• High levels of integrity and attention to detail.

Location

• Remote.
• No travel required.

Pay Range

Expected for the position: $75,000 to $85,000 annually. The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.

Benefits

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

Company Description

RKD Group is an Equal Employment Opportunity employer. No sponsorships available for this position.