• Own enterprise tradeshow strategy • Define event objectives, target audiences, pipeline goals, and success metrics aligned with enterprise sales priorities • Lead exhibiting and sponsorship execution, including event selection, booth strategy, logistics, staffing, and onsite operations • Own custom and modular booth programs in partnership with internal teams and external vendors • Own multi-event budgets, forecasting, and ROI management • Lead vendor selection and management, establishing scalable standards and preferred partners • Partner with Marketing, Sales, SDRs, and Ops to drive target account coverage, lead capture, attribution, and follow-up • Manage executive participation, including meetings, VIP programs, and speaking opportunities • Define and report on event KPIs, including meetings, pipeline impact, and cost efficiency • Deliver post-event insights and optimize event mix, execution, and staffing based on performance • Lead and develop two direct reports through clear goals and ongoing feedback • Build repeatable playbooks, systems, and operational standards