• Develop and execute a comprehensive demand generation strategy that delivers qualified leads, accelerates pipeline growth, and drives revenue outcomes. • Partner closely with Sales and Revenue Operations to improve funnel efficiency, lead quality, and opportunity conversion. • Oversee campaign planning, digital marketing, and content strategy — ensuring all initiatives align with business objectives and brand positioning. • Establish and own marketing performance metrics, attribution models, and reporting processes to measure ROI and inform investment decisions. • Collaborate with the CMO on annual planning, forecasting, and budget optimization across channels and programs. • Lead, mentor, and grow a high-performing demand generation team, fostering a culture of experimentation, accountability, and continuous improvement. • Partner with Product Marketing and Brand to ensure consistent storytelling across paid, owned, and earned channels. • Evaluate and optimize marketing technology tools and automation systems to enhance scalability and data visibility. • Represent Marketing leadership in cross-functional planning sessions, customer events, and executive reviews. • Own pipeline forecasting and partner with Sales and Finance to deliver accurate revenue projections • Develop and present demand generation performance updates to executive leadership and the Board • Build and execute a demand strategy that delivers 65%+ of the qualified pipeline and closed revenue required to achieve 43% ARR growth, while maintaining efficient CAC and pipeline velocity benchmarks.