• Partner with the Growth Marketing team to shape and execute creative strategies across performance channels—Meta, TV, direct mail, YouTube, email, and landing pages—ensuring every concept resonates with real customers. • Design the end-to-end AI-assisted creative system, including workflows, prompt libraries, guardrails, asset databases, and tool stacks. • Oversee a pipeline capable of producing a high volume of weekly assets across UGC, motion, product, chef storytelling, and paid media formats. • Work with Brand, Growth, CRM, Studio Production, Product, and Engineering to deploy AI-powered creative across campaigns. • Collaborate with Growth Marketing to design structured testing frameworks, concept logs, and learning agendas. • Maintain a high bar for taste, clarity, and craft across all assets. • Mentor and develop designers, editors, AI specialists, and video producers.