• Responsible for increasing order and scan volume across all modalities from referring providers in their assigned geographic territory • Analyze physician referral patterns to develop customer-level marketing plans • Identify opportunities to increase scan volume with existing referrers and/or develop new referral channels • Manage assigned expense budget • Cultivate strong relationships with top strategic referrers to maintain and/or increase order and scan volume • Identify key customer drivers (turnaround time, quality, etc.) and ensure customer’s needs are met • Prospect and target new referrers based on market trends and conditions • Analyze marketed account referral patterns to strategically plan time in the field • Monitor variances/trends associated with existing referral base • Work in conjunction with territory Physician Sales and Operations leadership to establish realistic customer and territory plans • Identify specific risks to the referral base and implement targeted community outreach programs • Participate in operational meetings, providing status updates and identifying areas for strategic engagement with larger teams • May participate in Quarterly Business Reviews with key strategic accounts.