• Develop and implement product marketing plans and campaigns based on value propositions and market research for assigned products, including supporting pricing recommendations. • Conduct ongoing research and analysis of market trends, customer needs, and competitive landscape to inform product positioning and marketing strategies. • Collaborate with Product Management and Development to support go-to-market strategies, product launches, and promotional activities for U.S. markets. • Track and report on the effectiveness of product marketing campaigns and launches using core metrics; provide recommendations for optimization. • Work closely with internal teams (sales, product management, research, development) and external partners to ensure alignment and successful execution of marketing initiatives. • Ensure brand consistency and compliance with RQI Partners’ standards and partner organizations’ guidelines. • Support efforts to increase customer retention, satisfaction, and overall perception of RQI Partners’ products.