• Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset. • Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem. • Liaise with writers and designers to ensure content is informative, on-strategy and appealing. • Develop content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social. • Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation. • Help identify influencers and seek user-generated content if appropriate for clients. • Define KPIs, benchmarks and metrics to evaluate and increase the clients’ social media presence and goals. • Define and improve community management and content development processes. • Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner. • Analyze performance results using statistical techniques and analytics tools and translate data into actionable insights and content optimizations. • Timely report it to all relevant stakeholders on a monthly, quarterly, yearly or ad hoc basis. • Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term. • Lead and support client meetings and communications. • Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and consumer trends and updates. • Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities. • Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always questioning the status quo. • Communicate effectively to all stakeholders including senior management on relevant opportunities and escalations. • Act as a resource to help fuel organic business growth for ICUC. • Work with Growth and Client teams on renewals/account changes as required. • Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage. • Provide planned and real-time, strategic recommendations for trends/events to the Customer Success team. • Proactively provide updates on account health to Growth/Client teams as needed. • Adopt and educate on up-and-coming platforms and technology. • Share inspirational and educational resources within strategy and other departments. • Train internal teams to integrate, maintain and update a cohesive social media strategy. • Lead and inspire a team of social strategists and social media managers by creating a positive work environment, fostering creativity, innovation and collaboration. • Build and maintain team morale by helping them reach their full potential and guiding them to achieve their goals.