Role Description

As our Senior Demand Generation Manager, you will take full ownership of the strategy and execution that fuels our revenue growth. You will lead our account-based marketing (ABM) motions for 200+ high-priority prospects, manage the digital strategy across social and webinars, and mentor our future marketing talent to ensure a cohesive global strategy. This is a high-autonomy role where you’ll be expected to build the playbook, manage the budget, and provide the C-suite with the ROI clarity needed to scale.

Outcomes You’ll Own

• Full-Funnel Pipeline Architecture: You’ll own the engine that converts our content and partnership assets into a high-performing revenue stream. This means designing and executing a multi-channel digital strategy that builds a qualified, scalable pipeline.
• Strategic ABM & Partnership Orchestration: You’ll strategize with Sales and Partnerships to build bespoke ABM nurture tracks that accelerate deal flow and maximize engagement.
• Revenue Intelligence & ROI Reporting: Using HubSpot, you will build the reporting infrastructure to track channel performance, CAC, and ROI, providing the C-suite with clear revenue projections.

Qualifications

• A Proven Demand Gen Playbook: Track record of hitting quarterly pipeline goals in a B2B SaaS environment.
• Full-Ownership Mentality: Experience in driving strategy, managing budget, and reporting ROI directly to leaders.
• ABM Strategy & Orchestration: Successfully led high-touch Account Based Marketing motions.
• HubSpot Power User: Extensive experience with HubSpot for automation and reporting.
• Digital & Content Distribution Savvy: Maximizing the reach of content through paid and earned social strategies.
• Ecosystem & Vendor Management: Experience in managing multiple partners and external contractors.

Benefits

• Competitive compensation includes stock options offered to all employees.
• Unlimited Paid Time Off, plus paid holidays, and parental leave.
• Flexible hybrid office/work from home philosophy.
• 401(k) program available with 50% match up to 5%.
• Comprehensive medical, dental and vision insurance coverage with 100% of employee premiums paid for by equipifi and 50% for dependents’ premiums.
• Long-term and Short-term disability, as well as term life insurance coverage with 100% of premiums paid for by equipifi.