• Maintain healthy relationships with buyers at each customer • Monitor sales trends, maintain product content via retailer portals, and identify product gaps • Lead lines review processes and provide direction to supporting team • Collaborate with other departments like marketing, product development, and customer support • Develop and execute a comprehensive business plan and sales strategy • Attend weekly Sales and various Meetings via phone/virtual means • Achieve targeted sales goals for all channels, accounts, or OEM customers • Oversee the successful execution of sales programs • Travel regularly for visits to OEM Customers, Dealers, Trade Shows, or other assigned events • Cultivate and maintain strong customer relationships and strategically engage with key clients and partners • Maintain all customer programs, policies, pricing, and promotional activities • Foster a collaborative and high-performance culture within the sales department • Collaborate with the engineering team to ensure a deep understanding of product capabilities • Forecast in collaboration with VP of Sales in the annual budgeting process