• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms • Take full ownership of campaign performance and results from strategy through execution • Manage multiple client ad accounts simultaneously with varying budgets and objectives • Conduct keyword research, audience targeting, and competitive analysis • Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance • Implement unit testing methodologies to validate campaign components before launch • Monitor campaign performance daily and make data-driven optimizations • Manage ad budgets efficiently to maximize ROI for clients • Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination • Proactively research and recommend new media opportunities and platforms to expand client reach • Lead discussions with clients and team about emerging advertising channels and innovative campaign approaches • Develop advertising strategies aligned with client business goals • Stay current on platform updates, best practices, and industry trends • Identify opportunities for campaign expansion and improvement • Recommend budget adjustments based on performance data • Collaborate with content and design teams on ad creative needs • Create clear, actionable monthly performance reports for clients • Provide strategic recommendations based on campaign data and market insights • Communicate campaign performance, insights, and recommendations to account managers • Track and report on key metrics: CPA, ROAS, CTR, conversion rates, etc.