• Develop integrated marketing strategies to build interest in the CrossFit brand– specifically driving gyms and courses forward. • Create customer activation programs and content that drive engagement with our existing community and growth with new customers. • Execute integrated marketing campaigns across various channel touchpoints. • Manage multiple projects simultaneously without missing deadlines/deliverables. • Collaborate with internal teams, including GYM and EDU, product, creative, social and more, to ensure alignment in messaging and execution across all marketing channels. • Foster strong relationships with external partners, agencies, and influencers to maximize collaboration opportunities. • Identify industry trends, competitor activities, and consumer insights to drive new opportunities and inform marketing strategies. • Track and analyze campaign performance against KPIs, adjusting strategies as needed to achieve objectives.