• Own the end-to-end influencer marketing strategy — from program design and creator sourcing to partnership execution, optimization, and performance reporting — with clear goals tied to awareness, engagement, and growth. • Build and manage a diversified creator portfolio across tiers (customers, community creators, and external influencers), platforms, and formats, including newsletters, video, podcasts, events, social, and educational content. • Develop long-term creator partnerships, not one-off transactions by nurturing authentic relationships, co-creating high-quality content, and aligning creators with Apollo’s brand voice, POV, and GTM narrative. • Source, negotiate, and manage influencer partnerships, contracts, budgets, timelines, deliverables, and renewals ensuring operational excellence and strong ROI discipline. Manage agency relationships for key campaigns. • Design scalable systems for creator onboarding: develop clear briefs, content workflows, approvals, attribution, and regular performance tracking. • Partner cross-functionally with Social, Content, Product Marketing, Demand, Events, and Community to integrate creators into campaigns, launches, thought leadership, and product storytelling. • Collaborate with paid and growth teams to identify opportunities to amplify high-performing creator content across paid channels. • Build measurement frameworks that go beyond vanity metrics, tracking reach, engagement quality, pipeline influence, assisted conversions, lifetime value, and long-term brand lift. • Continuously test new creator formats, platforms, partnership models, and distribution strategies to stay ahead of creator trends and audience behavior in B2B. • Represent Apollo externally in creator conversations, partnerships, and industry communities helping position the brand as a trusted partner to modern creators.