• Lead the SEO relationship for your assigned clients • Own SEO strategy for category, subcategory, and product detail pages, balancing crawl efficiency, rankings, and conversion support • Audit and optimize PDP and category templates for structured data, internal linking, indexation, and performance at scale • Lead client calls as the primary SEO voice, educate, recommend, and defend strategic direction • Perform advanced audits using a suite of SEO tools to surface technical and content opportunities • Write Point of View (POV) documents and recommendations based on partner needs and data • Prioritize initiatives by difficulty, cost, and potential impact, make budget recommendations • Partner with Paid Media and ecommerce teams on product feed optimization to improve organic shopping visibility • Collaborate with Paid Media, Content, and Development teams to execute multi-channel strategies • Execute SEO deliverables such as keyword research, on-page optimization, internal linking, competitive gap analysis, and technical improvements • Conduct QA on SEO deliverables produced by SEO peers • Identify risks and opportunities related to SKU sprawl, thin PDPs, duplicate categories, and parameter driven URLs • Monitor performance and iterate strategy based on analytics and client KPIs • Mentor junior SEO talent as needed and contribute to improving our internal SEO playbooks • Proactively surface new opportunities and test ideas that improve results (within above-mentioned frameworks of prioritization) • Use AI to scale audits, surface gaps, or assist with content ideation, while relying on human strategy for final decision-making