• Own Lifecycle Growth End-to-End • Design and execute lifecycle programs across email, push, SMS, in-app messaging, and product surfaces • Build and optimize onboarding, activation, re-engagement, and retention flows for buyers and sellers • Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale • Translate product moments into timely, relevant lifecycle touchpoints • Drive Product-Led Growth • Partner deeply with Product, Design, Engineering, Data Analytics, and Sales to shape communication inside the product, not just around it • Influence UX, copy, sequencing, and transactional triggers that improve conversion and trust • Identify and unblock growth bottlenecks related to experience, tooling, or execution • Operate at Speed • Move fast, wear multiple hats, and execute without perfect inputs • Build scrappy solutions when needed (templates, HTML, tooling workarounds) • Balance strategy with execution • Experiment, Measure, Iterate • Own lifecycle experimentation and measurement across activation, conversion, and retention • Analyze behavior, cohorts, and funnel drop-offs to inform iteration • Continuously refine programs based on data, not opinion • Leverage AI to Scale Impact • Use AI to accelerate lifecycle creation, experimentation, personalization, and iteration • Apply AI thoughtfully to improve speed, relevance, and learning velocity • Focus on outcomes, not buzzwords