• Take full ownership of e-commerce revenue growth and profitability. • Set, track, and report weekly and monthly DTC revenue targets. • Manage channel efficiency, attribution, and performance reporting. • Make fast, data-backed decisions focused on outcomes, not opinions. • Own paid media execution with a primary focus on Meta Ads. • Build, manage, and optimize Meta ad account structures daily. • Test, iterate, and scale creative angles, audiences, offers, and formats. • Work closely with content creators to align performance insights with creative production. • Maintain a strong and consistent creative testing pipeline. • Scale winning campaigns and pause underperforming initiatives on a weekly basis. • Analyze and improve website conversion rates. • Optimize product detail pages, merchandising, and on-site funnels. • Build and launch landing pages, new products, and collections. • Audit and improve email and SMS flows, coordinating with external specialists when needed. • Produce clear performance reports that guide creative and growth decisions.