• Serve as the lead strategic partner on client accounts, guiding positioning, messaging, and brand expression • Lead the development of brand strategy across client accounts, from early-stage positioning through launch and lifecycle management • Partner closely with accounts, creative, and medical teams to ensure strategic alignment and excellence in execution, translating complex science into clear, motivating brand platforms and campaign strategies • Collaborate with accounts, medical, and creative teams to shape briefs that deliver market-shifting creative solutions • Craft differentiated brand narratives and strategic platforms that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers • Serve as a trusted strategic advisor to clients, guiding them through product launches, brand evolutions, and market-shaping initiatives • Drive the strategic narrative through market research, developing insights into actionable strategies through messages, channels, projects, and deliverables • Partner closely with cross-functional department leads in establishing pre-kickoff project plans • Develop, refine, and apply brand planning approaches and tools: positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments • Contribute to business development efforts, including pitches and proposals, as necessary • Identify opportunities for brand growth and differentiation through proactive strategic thinking • Foster ongoing collaboration with client teams to mitigate issues and identify new business opportunities • Ensure cross-functional collaboration among internal departments to drive innovative and client-centered solutions • Mentor and grow talent, building a high-performing team as the function expands • Establish and evolve best practices, frameworks, and processes for brand planning within Synchrony