• Owning B2B lifecycle strategy and roadmap across nurture, onboarding, activation, retention, and expansion • Building and optimizing multi-stage nurture and retention programs across email, push, SMS, and in-app channels with clear segmentation and trigger logic • Creating cross-sell, upsell, referral, and win-back programs that increase net revenue retention (NRR) • Driving MQL → SQL → Closed Won performance from lifecycle programs in tight partnership with CX, Sales, and RevOps • Leading post-close and post-activation lifecycle motions that improve speed-to-value, engagement, and renewal • Managing an Email Marketing Specialist for ChowNow; set standards for planning, execution, testing, and QA • Partnering with Content on lifecycle messaging and assets across channels • Partnering with CRO & Website Manager to improve conversion and activation flows connected to lifecycle journeys • Partnering with Finance to quantify CAC, payback, LTV, and NRR impact; report results weekly and quarterly with clear recommendations for scaling