Opensend
Identify and convert every engaged visitor
Partner Marketing Manager
Location
United States
Posted
60 days ago
Salary
Not specified
3 yrs expEnglish
Job Description
• As Partner Marketing Manager, you'll be the strategic bridge between our Partnerships team and Marketing function, driving co-marketing initiatives, partner enablement, and demand generation through our partner ecosystem.
• You'll be heavily involved in the partner marketing strategy, owning execution and measurement of partner marketing programs designed to amplify Opensend's reach, accelerate partner pipeline, and drive mutual revenue growth.
• Develop and execute comprehensive co-marketing strategies aligned with partnership objectives and company growth targets.
• Create partner marketing playbooks, campaign templates, and enablement resources that empower partners to market Opensend solutions effectively.
• Establish partner marketing goals, KPIs, and success metrics; track and report on program performance monthly.
• Manage end-to-end execution of co-marketing campaigns including webinars, events, content collaborations, case studies, and joint promotions.
• Create marketing collateral tailored for partners (email templates, social assets, one-pagers, demo resources, presentations).
• Develop and deliver partner marketing training sessions to ensure partners can effectively position and sell Opensend solutions.
• Tracking partner marketing-sourced leads, conversions, and revenue impact; optimizing programs based on performance data.
• Create partner-facing thought leadership content, including reports, guides, webinars, and industry insights.
Job Requirements
- 3-5 years of B2B SaaS marketing experience, with at least 2 years focused on partner marketing, channel marketing, or ecosystem programs.
- Proven track record of designing and executing successful co-marketing campaigns that generated measurable pipeline and revenue impact.
- Strong project management and campaign execution skills; ability to manage multiple initiatives simultaneously.
- Proficiency in marketing automation platforms (HubSpot, Marketo), CRM systems, and analytics tools.
- Excellent written and verbal communication skills; ability to distill complex ideas into compelling partner-focused messaging
- Experience with partner relationship management (PRM) platforms or similar ecosystem tools is a plus.
- Analytical mindset with ability to track, measure, and optimize campaign performance against KPIs.
- Comfortable in fast-paced, resource-constrained environments with changing priorities and significant growth.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
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