• Own and optimize day-to-day B2C sales operations to align with revenue targets, service levels, and business priorities. • Establish and enforce operational standards, workflows, and best practices to drive consistency, efficiency, and scalability. • Analyze performance trends, pipeline health, and operational metrics to support leadership decision-making and continuous improvement initiatives. • Lead, coach, and develop frontline sales teams through structured one-on-ones, performance reviews, and targeted development plans. • Facilitate weekly team meetings focused on performance outcomes, execution priorities, and operational alignment. • Conduct quality assurance reviews, including call evaluations and deal audits, to ensure adherence to sales standards and compliance requirements. • Partner with Sales Leadership and HR on hiring decisions, onboarding strategy, and workforce planning. • Approve PTO and manage staffing coverage to maintain operational continuity and productivity targets. • Serve as the primary owner of CRM (HubSpot) operational integrity, including pipeline structure, deal governance, data accuracy, and reporting standards. • Oversee deal crediting, compensation inputs, and data validation in partnership with Finance and Compensation teams to ensure accurate and timely reporting. • Develop, maintain, and scale onboarding materials, training documentation, and operational playbooks. • Ensure consistent and compliant CRM usage through audits, coaching, and continuous process improvements. • Partner cross-functionally with Sales Leadership, Finance, HR, Marketing, and Site Managers to align operational execution with company initiatives. • Act as a liaison between frontline teams and leadership, translating strategic priorities into actionable operational plans. • Communicate performance insights, risks, and improvement opportunities with clarity, accountability, and data-driven recommendations.