• Define and own campaign strategy end to end - including audience selection, POV, decision drivers, messaging hierarchy, and success criteria - before execution begins. • Responsibility for tactical execution of marketing campaigns • Partner with the central marketing team to ensure Fleetworthy’s solutions and experiences bring the business to life for targeted personas • Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and marketing campaigns • Translate strategic intent into cohesive multi-channel campaigns (email, paid media, social, content, lifecycle) where each component plays a clear role. • Make deliberate tradeoffs: prioritize what matters most, eliminate low-impact work, and articulate why certain ideas move forward while others do not. • Partner closely with Sales, Product, and Marketing teams to ensure campaigns are execution-ready, aligned, and measurable. • Own performance outcomes, not just outputs, using data to evaluate effectiveness, iterate thoughtfully, and improve campaign impact over time. • Contribute meaningfully in cross-functional and team discussions by synthesizing information, advancing ideas, and connecting strategy to execution. • Develop and manage paid media strategies (industry publications, Bing, Meta, programmatic, and emerging platforms) to optimize pipeline and bookings.