• Own the GTM growth strategy for a defined market segment, aligning demand generation and SDR efforts to revenue goals • Lead, mentor, and manage the demand generation team and segment-aligned SDRs , ensuring clear priorities, accountability, and development paths • Partner with marketing, sales, and revenue leadership to define segment strategy, ICP focus, use cases, and growth opportunities • Design and execute integrated GTM campaigns across inbound and outbound channels to drive pipeline creation and acceleration • Oversee campaign planning, execution, and optimization across paid media, email, outbound, content, and events • Establish and manage budgets, forecasting impact and ROI across GTM initiatives • Work closely with marketing analytics, and sales operations to build dashboards and reporting that measure funnel health, pipeline contribution, and GTM effectiveness • Optimize lead-to-opportunity and SDR workflows in partnership with marketing ops and revenue ops • Guide audience segmentation, messaging strategy, and creative direction to ensure relevance across buyer stages • Manage and optimize relationships with third-party media, technology, and agency partners to scale GTM impact.